Welcome to my portfolio! I specialize in digital communication strategy, web editing, and accessibility. You’ll find a range of my work below. To learn more, click on any post or image.
The above slideshow showcases copy I wrote for a variety of fencing accessory products. The latter slides are captions designed to get a consumer interested in a particular fence profile.
This blog outlines why homeowners should purchase post caps. From their longevity to stylistic benefits, it served as an informative piece on the pros of post caps.
Above are some of the videos for which I was the head writer. I was tasked with writing compelling instructions that would make it easy for any homeowner to understand and undertake as a weekend DIY project.
Above are social media posts I created for Giftgowns, a Toronto-based company aiming to reinvent the boring and traditional hospital gown. I created graphics for posts in Canva and wrote captions designed to engage the target audience of the maternity and patient accounts. See slides 1-4 for patient Instagram posts, 5-8 for maternity Instagram posts and 9-12 for maternity and patient Twitter content.
Over three months, I increased accounts engaged by over 150%, total followers by 7.8% and accounts reached by 36.6% between both accounts.
I recently wrote this blog for Humber College’s Righting the Words website. I wanted to focus on something that could help students and decided on five of my favourite productivity tips that I’ve used through undergrad and the first semester of my post-graduate certificate.
This blog is all about big summer renos. Pantone’s colours of the year inspired this one and it suggests consumers use them to pull of the outdoor space they’ve always dreamt of.
This blog is about creating a sustainable and environmentally friendly outdoor space. I let homeowners know that building a dream backyard doesn’t always have to be at the expense of the environment.
In a departure from product content, this blog discusses the importance of mental health and different ways in which people could keep it in check.
Above is a creative nonfiction piece I wrote for the Humber Literary Review entitled The Tryout.
Ryan Black 